Conscious Advertising Network

🎙️ Is Adland Ignoring Its Climate Impact? This Campaign UK Podcast episode explores if the advertising industry is doing enough to reduce its emissions, with adland accounting for 3-4% of global emissions, twice that of aviation. ✈️ As part of the discussion, Campaign’s Culture Editor Alessandra Scotto di Santolo shares insights from her recent conversation with CAN co-founder Jake Dubbins, who emphasises that divesting from fossil fuel clients is not a matter of if, but when. "Agencies will be pressured by smaller clients and more sustainable clients to drop fossil-fuel clients as they are in direct contact with supply chain demand." 📗 This highlights how the push for greener practices is becoming a major driving force in adland. 🎧 Tune in to the full episode here: https://lnkd.in/eVGRRADW ✉️ Would you like to feature CAN on your podcast? Feel free to get in touch at hello@consciousadnetwork.org. #Adland #Sustainability #ClimateImpact #AdNetZero #ClimateAction #Advertising #ConsciousAdvertising #TogetherWeCan 

CAN Member Spotlight: IPG Mediabrands How can brands build trust with inclusive audiences? At the 2025 Responsible Media Summit by Givsly, JC Williams, Multicultural Strategy Director at Initiative, shared key insights from a groundbreaking study by MAGNA Global, Initiative, and Vevo on what drives brand trust among diverse audiences. During the panel "Navigating Selective Activism – Who Draws the Line and Where?", JC highlighted the top five drivers of trust: 1️⃣ Reliability – 11% 2️⃣ Respect – 9% 3️⃣ Ethical Practices – 6% 4️⃣ Authenticity – 6% 5️⃣ Relatability – 5% By embracing inclusivity and supporting diverse communities in ways that encourage more speech, brands don’t just build trust - they grow markets and create meaningful connections. This research is a powerful reminder that responsible advertising isn’t just the right thing to do - it’s a business imperative. ➡️ Read the full study here: https://lnkd.in/eCvQ2Z8d 📰 Read The Drum’s write-up on this topic, which is even more relevant today: https://lnkd.in/ehMM3TUe ✉️ Want to share your purpose-led initiatives as a CAN member? Get in touch at hello@consciousadnetwork.org. #CANMemberSpotlight #MAGNAGlobal #BrandTrust #InclusiveAudiences #ResponsibleAdvertising #Marketing #Diversity #InclusiveMarketing #TogetherWeCan #ConsciousAdvertising #AdsForAll

Advertising Works Best When Everyone’s Heard – Take the #AllInCensus Today! Are you All In? Advertising thrives when it reflects the world we live in. By taking part in the All In Census today, you contribute to the data that helps create a more inclusive, transparent, and impactful advertising ecosystem. It only takes 15 minutes - but the insights gathered will help build a workplace where everyone feels they belong. ➡️ Join us today and complete the census: https://lnkd.in/eFySsrZ2 Advertising Association | IPA (Institute of Practitioners in Advertising) | ISBA #AllInCensus #Inclusion #AdvertisingForEveryone #Marketing #DiversityMatters #ConsciousAdvertising #LeadTheChange

CAN Member Spotlight: Omnicom Media Group Inclusive advertising starts with inclusive insights, and Omnicom Media Group’s OMG UNITE agency is leading the way in ensuring brands connect meaningfully with diverse communities. During Ramadan 2024, Unite partnered with Sainsbury's to craft an inclusive media strategy that resonated with Muslim families. The results? A 21% increase in Ramadan sales, a surge in brand warmth, and a shift in consumer loyalty. So, how did they do it? By understanding the audience first. Research showed that 69% of British Muslims feel supermarkets don’t understand them, and 63% believe brands rely on outdated messaging. UNITE responded with a culturally authentic campaign "It’s Not Ramadan Without…" by bringing food nostalgia to life through the right platforms at the right time. Key elements of the campaign included: ✨ Partnering with Amaliah to develop relatable, community-driven content 📻 Using radio and social-first video to reach different generations 🕌 Mapping high-footfall cultural hubs for targeted OOH placements 📊 Leveraging Omnicom’s Diverse Community Network Platform for precision media buying And they’re not stopping there. This year, UNITE and Amaliah have launched #SamosaStories, an initiative celebrating cultural storytelling through food. The campaign highlights the power of shared traditions, connecting communities over the universal language of flavour and family. The impact of inclusive advertising is clear: 67% of Muslim audiences said they were very likely to shop at Sainsbury’s after engaging with the campaign, and Sainsbury’s jumped to #1 in Ramadan brand recognition. 📖 Read the full MediaCat article here: https://lnkd.in/e84BwqgP ✉️ Interested in joining the Conscious Advertising Network and showcasing your purpose-led campaigns? Get in touch at hello@consciousadnetwork.org. #InclusiveAdvertising #RamadanCampaign #SamosaStories #ConsciousAdvertising #RepresentationMatters

This weekend, we celebrated International Women’s Day with the theme #AccelerateAction ✨Nafissa Norris (née Jeetoo) and Blessing Lobho from our Membership & Engagement team are participating in UN Women UK's delegation to the Commission on the Status of Women for a 2nd year! This year, CSW69 provides a platform to: 💬 Empower all women globally – inclusive of all ethnicities, sexual orientation, and backgrounds. 💬 Engage in conversations at the heart of the United Nations’ 5th Sustainable Development Goal (SDG), which is to achieve gender equality and empower all women and girls by 2030. 💬 Learn from grassroots organisations and industry leaders on breaking systemic barriers, tackling gender bias and creating inclusive workplace policies. ➡️ Here are some organisations you can support to accelerate action today: 💜 Bloom UK 💜 SheSays 💜 WACL (Women in Advertising & Communications Leadership ) 💜 Brixton Finishing School 💜 Pregnant Then Screwed 💜 Join Our Table - A space to celebrate Black British women 💜 BelEve 💜 Outvertising 💜 Media For All [MEFA] If you have any other suggestions, do share them in the comments section. At Conscious Advertising Network, we believe advertising should inspire and drive results without compromising human rights. Get in touch at hello@consciousadnetwork.org to enquire about our free membership and help us build an industry where effective advertising works for everyone. #IWD2025 #WomensHistoryMonth #CSW69 #GenderEquality #SustainableAdvertising #ESG #InclusiveAdvertising #TogetherWeCAN 

CAN Member Spotlight: BA Diversity Media Inc (US & LATAM) Tomorrow, 8th March 2025, is #InternationalWomensDay Don’t miss the GenBTV - Generation Black TV special: Her Story, OUR VOICES. This 1-hour special brings together incredible women who are breaking barriers, inspiring change, and reshaping the future: ✨ Dame Kelly Holmes  ✨ Montell Douglas, OLY ✨ Lavina Mehta MBE  ✨ Blair Imani  ✨ Nadia Nagamootoo (she/her) ✨ Rosie Nixon 📺 Watch the episode here: https://lnkd.in/evaA2Gbq ✉️ Want to share your #IWD activations? Get in touch at hello@consciousadnetwork.org.  #HerStoryOurVoices #GenerationBlackTV #IWD #WomensVoices #RepresentationMatters #TogetherWeCan 

CAN Member Spotlight: Canopy Media | B Corp™️ Canopy Media, the UK's leading inserts sales house, has been at the forefront of delivering proprietary research and insights to the industry for many years.   Canopy Media’s 2024 Inserts Market Review is a report that explores the latest trends, growth drivers, and top performers in the National Press and Magazine inserts space. This report offers valuable insights for advertisers, agencies, and media owners looking to navigate the evolving media landscape. Inserts activity has increased by 16%, showing strong momentum in a changing market. Despite shifts in print media, loose inserts continue to drive engagement, response, and brand trust. 📥 Want to learn more? Read the full report here: https://lnkd.in/eVnB_Jm5 ✉️ Interested in becoming a CAN member and sharing your success stories? Get in touch at hello@consciousadnetwork.org.  #CANMemberSpotlight #InsertsMarketing #AdvertisingTrends #PrintMedia #SustainableMarketing #EthicalAdvertising #TogetherWeCan 

Our All In Days are a big part of SMRS life now and we love it when we all get together. 🥰 Here’s what made last week’s ‘All In’ agency day such a memorable one… ♻️ Being B Corps and doing the right thing is a huge thing to us. And one of the ways we hold ourselves accountable is by being part of the ever-excellent Conscious Advertising Network (CAN). Eline Yara Jeanné and Alexandros Antoniou shared a great talk on what they do and research into influencer marketing. Thanks CAN! 🎨 Our award-winning creative and content team did a session on how they bring stories to life for our amazing clients, using the LEGO Group as an example. There was even a fun mini workshop on our own employer branding and brainstorming. 💡 💻 A session on HubSpot sharpened everyone’s skills to make sure we’re using it to its potential, right across our business. 👌 What should we be including for our next one? 🤔 

📢 The 3rd All In Census is happening on 12th March 2025, and everyone working in UK advertising and marketing is encouraged to take part! Why? Your insights will help shape the next phase of the industry’s inclusion action plan, ensuring that advertising is a space where everyone feels they belong. Are you All In? We’re All In! Our team has saved the date for the All In Census and are helping provide data to build a more inclusive workplace for the UK advertising industry. ⌚️It takes just 15 minutes to complete 📅 Save the date in your calendar on March 12 and make your voice count! Find out more here: https://lnkd.in/eFySsrZ2 Advertising Association IPA (Institute of Practitioners in Advertising) ISBA #AllInCensus #Inclusion #Advertising #Marketing #TogetherWeCan #HaveYourSay #AdvertisingThatWorksForEveryone

📢 New Member Announcement! Lucky Generals has officially become a Full member of the Conscious Advertising Network (CAN)! About Lucky Generals Lucky Generals is a creative company for people on a mission. An Emmy-nominated, multi-award-winning agency, with creativity at its core, we believe in making work that makes a difference. Founded in 2013 by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, Lucky Generals is now an international agency with offices in London and New York. Clients include The Guardian, Yorkshire Tea, Make My Money Matter, Heineken and TikTok. For more information about Lucky Generals, visit their website: https://luckygenerals.com "Advertising doesn’t just reflect culture - it shapes it. So, we can either step up or pretend it’s not our problem. Lucky Generals has never been one for sitting on the sidelines, and joining the Conscious Advertising Network is just another way of proving it. This isn’t about box-ticking for us—it’s about using our creative muscle to make an impact without causing collateral damage. Creativity as a force of good isn’t a nice-to-have. It’s the only way forward." - Lameya Chaudhury (Head of Social Impact & Client Partner, Lucky Generals) Advertising should inspire, innovate, and drive real results - but not at the expense of our rights and freedoms. By becoming a Full Member of CAN, Lucky Generals' contribution is crucial in building an industry where advertising works for everyone. ✉️ Want to learn more about CAN's FREE membership? Contact hello@consciousadnetwork.org. #NewMember #LuckyGenerals #ConsciousCreativity #FullMember #AdvertisingThatWorksForEveryone #TogetherWeCan